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The Power of Managing the Now: Radically Improving the Vehicle Sale
By Dave Bowling, Automotive Product Specialist, Reynolds and Reynolds You have plenty of tools and processes to help you manage before the sale. Your ad budget is robust, your website…
Dealer NewsOptimize Your Digital Marketing and Advertising Campaigns
By Erica Danford, AVP of Managed Services, Dealer.com Great marketing is never accidental. Think back to what campaigns have stuck with you over the years. What do you remember about…
MarketingShifting to a Razor and Razor Blade Business Model
In the last seven years, new vehicle gross margins have declined from four percent to two percent. If that pace continues, profit margins will be wiped out by 2025. It…
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