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Remove Friction in Your Media Mix to Drive Profitability
By Bob Lanham, Head of Automotive Retail, Facebook With advertising and marketing being one of a dealership’s top expenditures, what a dealer buys and how they buy plays a role…
MarketingGoing Beyond Amazon, Apple and Google
By Adam Swanson, OEM Director, FuzionZone You’re not Amazon, Apple or Google, so why is everyone telling you that you should be? “Hey Alexa, order me more shampoo. Also, can…
Leadership5 Ways to Modernize Your Owner Retention Program (ORP)
By Courtney Evans, VP of Product, Affinitiv Most dealers have been using an owner retention program (ORP) for years. Sometimes referred to as a service connection program or trigger-based communications,…
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