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10 Social Media Tips for Car Salespeople
By Kathi Kruse, Founder, Kruse Control Inc. The car industry is changing, as are automotive salespeople too. Some have recognized the opportunity to leverage social media to their advantage. Many…
MarketingDigital Retailing Online Experience Versus In-Store
By Melanie Borden, VP of Marketing, Celebrity Motor Cars Last month kicked off a series of articles I’m writing on digital retailing, and now that we’ve defined what digital retailing is,…
MarketingInterview with W. Carroll Smith of Monument Chevrolet
Monument Chevrolet in Pasadena, Texas, has been serving the Houston-area since 1974. It is a family-owned and operated store under the leadership of company president W. Carroll Smith. Carroll started…
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