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Defining Your Advertising Target Is Your Best Brand Strategy
By Jim Boldebook, Founder, CBC Automotive Marketing Ricky Nelson was a big rock and roll star in the ’60s, but when he got on stage in the early ’70s with…
Marketing10 Social Media Tips for Car Salespeople
By Kathi Kruse, Founder, Kruse Control Inc. The car industry is changing, as are automotive salespeople too. Some have recognized the opportunity to leverage social media to their advantage. Many…
MarketingDigital Retailing Online Experience Versus In-Store
By Melanie Borden, VP of Marketing, Celebrity Motor Cars Last month kicked off a series of articles I’m writing on digital retailing, and now that we’ve defined what digital retailing is,…
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