According to recent studies, approximately 76 percent of car buyers conducted most of their research online before ever setting foot in a dealership. Dealerships need to focus on digital marketing tactics that not only attract potential buyers but al

Over the past few months, we have shared sneak previews of sessions that will be held at 2024 Digital Dealer Conference & Expo (#DDCE2024)! But the introductions we have written have left attendees wanting more. To that end, session leaders have

McGovern Automotive Group Expands into New Jersey McGovern Automotive Group (MAG) has taken over the Contemporary Motor Cars Mercedes-Benz dealership that will now be operating as Mercedes-Benz of Little Silver. This is MAG’s 31st dealership and

Editor’s Note: This article was originally published in the September/October edition of Dealer magazine Journalism, by definition, is impartial, with reporters bound by their sacred oath to write just the facts—not swayed by bias, opinion, pers

Over the past few months, we have shared sneak previews of sessions that will be held at 2024 Digital Dealer Conference & Expo (#DDCE2024)! But the introductions we have written have left attendees wanting more. To that end, session leaders have

The average transaction price (ATP) for a new vehicle in the U.S. was dropped for 11th straight month and lower year over year, according to data released by Kelley Blue Book. The new-vehicle ATP in August was $47,870, lower by 0.6 percent compared t

Editor’s Note: This article was originally published in the September/October edition of Dealer magazine Great dealerships are built by great people. Great people are a result of great leadership. You grow a great company by growing great people.

Over the past few months, we have shared  sneak previews of  sessions that will be held at 2024 Digital Dealer Conference & Expo (#DDCE2024)! But the introductions we have written have left attendees wanting more. To that end, session leaders

In this high rate environment where car prices remain high and access to consumer credit is a challenge, dealers need to be strategic about their digital retail investment and ensure they’re getting the most value possible. By adopting best practic