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Auto Retail News
Digital Dealer covers the latest news affecting auto dealerships and their dealers. Additionally, it provides expert commentary from those in the industry, including vendors supplying the latest technology used at dealerships.
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Insights
Two Great New Reads on Advertising
Of the 20 books I’ve read on advertising in the past year, two stand out as must reads for anyone involved in dealership marketing. The first is “Cashvertising” by Drew…
Dealer NewsSustainable Cost Reductions – Much More than a Good Price
“Sourcing mode” is a term that applies to those that are always shopping for a great price, and are always adding new suppliers that have the latest and greatest pricing…
Dealer NewsUntil You’re Perfect, it’s not Redundant!
While managing salespeople I would occasionally hear a complaint from team members that sounded like this: We’re going to train on the steps to the sale again? This is getting…
Dealer News
