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An Unexpected Threat to your Dealership
Negative and intentionally false online comments In 2010 dealers spent more on online advertisements than print media. The explanation is simple: Greater than three-fourths of new-vehicle buyers (79%) use the…
Dealer NewsThe ‘Accolade Sandwich’ Sales & BDC Meetings
For decades, I have (and still do) participated in, observed, run, trained and delegated various meetings. From my ongoing experience in the field, far too many “meetings” are either the…
Dealer NewsTraining! Training! Training! Knowing Comes Before Doing
Which is harder: knowing or doing? Almost everyone understands that “doing” is harder than “knowing.” I agree, but the first step in the knowing/doing process must be, by necessity, “knowing.”…
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