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Chairman and CEO of The Wolfington Companies Shares How to Integrate Traditional, Digital, Mobile, and Social into One Integrated Marketing Strategy
How can you sell more for less using a fully integrated marketing strategy? Real dealer case studies will demonstrate how to implement this strategy across all mediums. Learn how some…
Dealer NewsHonda Tries Out Comedy in New Ad Campaign
Does comedy work for advertising cars? Will it bring more car shoppers into the showroom? One automaker seems to think so. After such a hard year, American Honda is turning…
Dealer NewsWhich Automaker Leads the Digital Market in China?
WASHINGTON — Audi took the top rank in the second-annual Prestige 100®: China IQ, which measures the digital footprint of 100 prestige brands in China, the world’s fastest-growing luxury market. The study…
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