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Should You Be Spending More on Advertising in 2011?
Kantar Media reports that U.S. advertising spending jumped 3.2% in the first half of 2011, but how does that reflect on automotive dealer ad spending? According to the report, advertising…
Dealer NewsDigital Magazines – The New Showroom for Auto Advertisers?
NEW YORK — Automotive marketers have traditionally relied on magazine advertising to successfully build awareness for their models and drive consumers to their dealerships. Today, a new auto showroom is…
Dealer NewsDealer Specialties Integrates Kelley Blue Book Values into MarketControl Analytics Solution
MONROE, OH – Dealer Specialties, a division of Dominion Dealer Solutions, today announced the integration of Kelley Blue Book Values into the appraisal tool of MarketControl Analytics. Dealer Specialties is…
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