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Insights
Your Buyer Made Up Their Mind at 10:47 PM. Were You There?
At 10:47 PM, a buyer is sitting on the couch after dinner. The house is quiet. The laptop is open. Three tabs are running side by side: one for inventory,…
Leadership
Dealership Digital Advertising is Working Better Than Ever
Dealerships across the country are getting more from their digital ad budgets, not by spending more, but by spending smarter. Fullpath’s April 2026 Auto Intelligence Index—drawn from its Customer Data…
Dealer News
Kelley Blue Book Report: New-Vehicle Price Increases Moderate in May, Incentive Spending Grows
ATLANTA, June 10, 2026 – New-vehicle prices moderated slightly in May and incentive spending grew, according to data released today by Kelley Blue Book, a Cox Automotive brand. The average transaction price (ATP) for a new vehicle purchased in May declined from April and rose a mild 1.2% year over year, the…
Press Releases
