Thank You, Detroit!
Why Exhibit
DealerPoint
Insights
Executive View: Automotive Retail Has a Broken Content Pipeline
Retailers have added digital tools across the customer journey, but the process for creating and distributing content remains fragmented, writes Jens-Peter Sjöberg Chief Innovation Officer at Phyron.
MarketingMastering Online Marketplaces for Used Car Dealerships
Online car marketplaces have become the new gatekeepers of the used car buying journey. They determine which vehicles are seen, compared, and ultimately considered—long before a dealership enters the conversation.…
MarketingYour Ad Dollar and Your Sold VIN Have Never Been Introduced
Take one customer. She bought a vehicle last Thursday. Ask around the building where she came from and you will not get an answer, and nobody should be embarrassed. Your…
Leadership





