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The Click Conundrum: Why Clicks Don’t Equal Car Sales
In the competitive world of car marketing, dealerships of all sizes are constantly striving to maximize the effectiveness of their online campaigns. While digital metrics such as clicks, likes, and…
MarketingWhy More Dealers Are Enabling Sales Staff to Present F&I Products Earlier in the Shopping Process
It has been well established that the importance of selling F&I products is currently at an all-time high. From helping to further boost profits and offset floor-planning cost erosion, to…
Press ReleasesEvaluating Your Dealership’s Marketing Strategy: Critical Analysis and Check-In
As dealership managers and marketers, it is imperative to regularly assess your progress and devise strategic plans for the future. With year-end fast approaching, now is the opportune moment to…
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