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AutoTrader.com Makes It Easier for Dealers to Use Co-op Funds for New Car Advertising Online
ATLANTA — AutoTrader.com is taking co-op compliance for online advertising to the next level with make-based new-car advertising packages, a new display advertising unit and dedicated specialists to assist dealers. With…
Dealer NewsDealerRater® Announces the Winners of the 2012 Dealer of the Year Awards
WALTHAM, Mass. – DealerRater, the world’s premier car dealer review web site, today announced the winners of the 2012 Dealer of the Year Award Program. The awards are given for distinction in outstanding…
Dealer NewsStudy Reveals Top Reasons Luxury Buyers Stay Loyal and Provides Key Insights By Brand
SOUTHFIELD, Mich. and ATLANTA — According to the 2012 New Luxury Vehicle Loyalty Study, conducted by Polk and AutoTrader.com, brand affinity and quality/reliability are among the top reasons luxury buyers stay with their brand. Polk analyzed patterns…
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