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Study: Lexus, Infiniti and Acura Dealerships Top Ranked for Response to Customer Internet Inquiries
MONTEREY, Calif. — Lexus, Infiniti and Acura dealerships ranked highest in the 2012 Pied Piper Prospect Satisfaction Index® (PSI®) Internet Lead Effectiveness(™) (ILE™) Benchmarking Study, which measured auto dealership responsiveness to…
Dealer NewsKantar Media Reports U.S. Advertising Expenditures Increased 0.8% In 2011
New York, NY – Total advertising expenditures increased 0.8 percent in 2011 and finished the year at $144.0 billion, according to data released today by Kantar Media, the leading provider…
MarketingToyota Debuts Integrated Marketing Campaign for All-New Prius c
TORRANCE, Calif. – Toyota Motor Sales U.S.A., Inc., along with its agency of record, Saatchi & Saatchi LA, today launched the marketing campaign for the Prius c, the newest member…
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