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Retail Automotive Expert Discusses How to Execute The Zero Moment of Truth in the Dealership
Larry Bruce, partner, MotorTrends Online and president/CEO, MicrositesByU, is sharing his expertise with automotive dealers and managers on how to execute The Zero Moment of Truth (ZMOT) in the dealership.…
MarketingHonda and Sprinkles Bake Up Sweet CR-V Marketing Program
TORRANCE, Calif. — American Honda has teamed up with Sprinkles Cupcakes on a delectable mall-based marketing program to promote interest in the segment-leading 2012 Honda CR-V. The Honda CR-V Mall…
Event NewsKantar Media Releases March Madness Advertising Trends Report
New York, NY – The NCAA Division I Men’s Basketball Championship tiped off on last Tuesday. March 13th, the closing act in a vibrant first quarter of event TV that…
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