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Can Co-Op Ad Spend Help Soften the Rising Price of New Vehicles?
The average transaction price for a new vehicle in January is $48,759, a more than $10,000 spike from just five years ago, according to Cox Automotive. Surprisingly, luxury vehicle prices…
MarketingRapid Recon and Velocity Automotive Close the Trade Appraisal Gap
Rapid Recon and Velocity Automotive, driven by Vehlo, will announce an integrated system for closing the trade appraisal gap at the National Automobile Dealers Association convention on February 1. This…
Press ReleasesAuto Brand Retention Grew in 2023: Reynolds and Reynolds
Brand retention at auto dealers nationwide was up in 2023 to 43.7%, according to an annual report released by Reynolds and Reynolds. The 2024 Automotive Brand Retention and Defection Report…
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