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Using Customer Testimonial Videos as Social Proof
Customer testimonial videos are a form of social proof, a powerful phenomenon where consumers look to others for opinions and advice. In recent years, social proof has become increasingly influential…
Marketing
Gen Z & the Automotive Industry: Marketing Insights
For successful marketing, it’s essential to pinpoint the exact demographic you’re targeting and grasp what resonates with them. With this in mind, it’s particularly important to consider Generation Z, those…
Marketing
Orbee Integrates Car Wars Voice Data to Enrich Shopper Profiles
IRVINE, CA – Orbee, a leader in customer experience middleware for the automotive industry, has integrated with Car Wars, a phone system and call analytics provider. This integration enriches shopper…
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