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GM shuffling ad agencies for Chevy, Cadillac
DETROIT — General Motors is shuffling the advertising agencies of its most important brands, Chevrolet and Cadillac, as it embarks on a busy vehicle launch schedule. Interpublic Group’s McCann Worldgroup…
Dealer NewsYoung Car Buyers Shift Preferences from Japanese to U.S. and Korean Brands, Reports Edmunds.com
SANTA MONICA, Calif. — American auto brands are gaining strength with younger buyers in the U.S., while their Japanese rivals have taken a big step back, reports Edmunds.com, the premier…
Dealer NewsMarketer’s Choice: Top TED Talks
Below, a selection of videos from TED conferences that no marketer should miss out on. Details on how to best spread ideas outside of the “TV industrial complex”, physics and…
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