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May Your DMS Be Forever in Your Favor

This is my third and final blog in the series about what to look for when choosing a DMS. In this final part of the series, I cover three more areas to consider when investigating what should be a long-term relationship. 1. Evaluate for the Future �
Aug 15, 2019
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JTA, Beep, First Transit and NAVYA Hold Autonomous Vehicle Emergency Training for Local First Responders

JACKSONVILLE, AUG. 15, 2019 – Jacksonville-area first responders, fire fighters and law enforcement officials are more prepared for the future of public transportation after completing emergency training with autonomous vehicles. The JTA, along wit
Aug 15, 2019
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Why Public Relations is Essential for Your Dealership

By Melanie Borden, VP of Marketing, Celebrity Motor Cars Tom Maoli’s Celebrity Motor Cars is where I reside as the in-house VP of marketing and built and run our internal agency. Celebrity Motor Cars is a luxury auto group in NJ/NY that consists of
Aug 15, 2019
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Using Facebook to Jumpstart Your Loyalty & Retention Programs

By Adam Pavkov, Client Partner, Facebook No industry is immune to the fundamental changes occurring in consumer purchase behavior and the heightened expectations surrounding the new retail shopping experience. However, there is certainly good news fo
Aug 15, 2019
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The Foundation of Connected TV Ads: A Brief History of Its Rise

By Mike Machado, Co-Founder and Chief Revenue Officer, Demand Local, Inc. The use of Connected TV (CTV) has grown substantially in the past nine years. CTV devices like Apple TV and Roku are putting viewers in control of what they watch and how they
Aug 15, 2019
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Interview with Dawn Walston of Titus-Will Toyota

Opening its first Ford store in 1938, the Titus-Will Automotive Group, a family-owned and operated group of companies, today consists of 2 Ford, 3 Chevrolet, 1 Toyota, 1 GMC/Buick/Cadillac and 1 Hyundai dealerships with over 500 employees in the Puge
Aug 15, 2019
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You Keep Talking, But Are Your Customers Listening?

By Anthony Gjonaj, Regional Manager, automotiveMastermind Engage customers with the right message before they even know they’re in the market Today’s car shoppers are driven by digital and mobile technology, giving them more choice, more power, a
Aug 15, 2019
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‘Medium and Message’ Magic!

Last month, I shared ideas on why content/creative is still king. You can be on every medium, dot every digital ‘I’, saturate every market, but if the message isn’t right, you’re throwing a whole bunch of stuff at the barn wall that won’t s
Aug 15, 2019
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3 Simple Ways to Communicate Better With Your Customers and Increase Sales

By Mike Hirschfield, CEO, Assured Influence The number one opportunity in your business right now lies in improving your communication. You don’t need the best price, or even the best product to win more sales, but you do need to create the best ex
Aug 15, 2019