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Insights
Stop Paying for Sales You Already Won: Why Automotive Advertisers Need Incrementality Testing
Auto buyers pay closer attention to advertising than most marketers assume. In the 2026 Urban Science Harris Poll Study*, 93% of U.S. auto buyers reported noticing car ads while browsing…
MarketingDaily Dealer Live Detroit: The Biggest Issues Facing Dealers in 2026
Key Takeaways: FTC Pricing Enforcement Is Here: KPA’s Adam Crowell warns dealers to fold doc fees and every non-government fee into advertised prices across their website and digital retailing platforms,…
Event NewsWhy Dealership Service Departments Are Leaving Millions in Revenue on the Table
Service departments and F&I offices are both critical parts of a dealership’s ability to retain customers and generate revenue throughout the ownership lifecycle. Yet while F&I has spent recent years…
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