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Insights
How Used-Car Departments Can Use Public NHTSA Complaint and Recall Records
Used-car managers already work from condition reports, auction data and vehicle history reports. There is another free source that many stores skip: the owner-complaint and recall records the National Highway…
LeadershipFive Scenarios Every Dealership Should Replay Before Buying BDC Software
Every BDC software demo goes well. The vendor picks the lead, the script, the time of day and the customer’s mood. That is not dishonesty; it is a demo. The…
Sales and FinanceThose “Certified” Amazon Advertising Vendors Really Aren’t That Impressive
I just couldn’t hear one more story about a client who’d been previously duped by a so-called “Certified” Amazon Advertising provider without saying something about it. This is a topic…
Marketing





