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Shiny Objects and Technology
Shiny Objects and Technology, from Dealer Marketing Magazine. Tools to Increase Your Business Aren’t Worth Much Without Follow-up and Training The recent NADA Convention is over. As always, there was…
Dealer NewsThe Price of Technology
For many years, price was the most important deciding factor in picking a DMS system. As a consultant, I’d do a detailed “apples to apples” comparison of a dealer’s R+R…
Dealer NewsEmail Marketing Tips/Tricks for Automotive Dealers
Email Marketing Tips/Tricks for Automotive Dealers, from Today’s Dealer. Smart email maremail-follow-upketing can be a great way to drive customers through the door, and convert those curious lookers into eager…
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