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DealerPoint
Insights
Let’s Talk About Vendors and VDP’s #accountability
Whether you’re the Dealer, GM or Digital Ninja This Is Cant Miss. How are you holding your platform/inventory vendor’s accountable for performance? Do you have an existing analytics account? Are…
Dealer NewsDriving Measurable Consideration in the Models/Geography that Matter
Dealerships today spend a vast amount of marketing dollars across multiple vendors and platforms. Understanding how to measure success across the marketing mix has never been more of a challenge,…
MarketingBusiness Development or Detriment? How Business Development Might Be Killing Your Business!
Let’s face it, as I write this article, as many Business Development Centers are failing as are succeeding to the tune of countless dollars lost and that’s a fact! I…
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