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Conference & Expo: September 22-23, 2026
DealerPoint: April 5-7, 2027

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We’re Headed to Detroit!

Digital Dealer Conference & Expo is moving to Detroit, September 22-23, 2026, at Huntington Place. Detroit isn’t just the Motor City, it’s the epicenter of the American automotive industry.

Why Exhibit

Exhibiting in Motor City places your brand directly in front of dealership decision-makers who are actively searching for tools to drive profitability. In a city synonymous with automotive innovation, your booth becomes a space for real conversations

DealerPoint

DealerPoint, a Digital Dealer Event, is a curated VIP networking experience built for the auto retail industry. Hand-selected dealership executives attend fully hosted, while solution providers gain direct access to qualified buyers through boardroom

Insights

Sales staffers seek to brand themselves

Every Friday morning, Kinny Landrum records “The Kinny Landrum Show,” a weekly YouTube series in which the salesman at Toyota of Bowling Green in Kentucky answers questions from viewers in…

Sales and Finance

You Can Pay Me Now, or Pay Me Later

In the early 1970s, Fram began a television advertising campaign emphasizing the importance of automotive maintenance. The ads featured a middle-aged technician explaining to the viewers that they can spend…

Sales and Finance

New Research Shows More Effective Ways to Advertise to Women

Traditionally, automobile advertising is heavily slanted towards price. This is the customary way dealers advertise, as it has been an effective way of differentiating them from the competition. In recent…

Dealer News