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Brand Loyalty Decreases as Length of Ownership Increases…Say What?
I bought my first new car, a 1983 Ford Bronco, about a year after I graduated from college. I kept it 21 years but in 1999 I bought my second…
Dealer NewsThe Other Half: Is Your Dealership Neglecting the Most Important Half of the Market?
Women drivers now outnumber male drivers, and women influence as much as 80% of all auto purchases. 53% of millennial car buyers are women.1 With these numbers projected to escalate,…
Dealer NewsNCM® Associates’ BHPH Team to Attend Its 15th NABD Conference This Year
Overland Park, Kan., May 4, 2015 – NCM® Associates (www.ncmassociates.com), a 100% employee-owned company and originator of the 20 Group peer collaboration model, provides automotive retail consulting and management training, operations Benchmark® analysis services, data management…
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