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ADVERTISING: The Power of Social Trust!
‘Word of mouth’ has always been the most effective form of advertising, not only in the automobile business, but in virtually every category. Social networking, chat rooms and comments on…
Marketing5 Ways to Win with Today’s Digitally Savvy Service Shopper
In the time it takes to read this article, a service customer will research, evaluate and select a provider for their next vehicle repair. Chances are – if you don’t…
Dealer NewsWebsite Analytics is Quickly Becoming Obsolete – Part 4
Starting with Part One and through Part Three we have examined changing technology, design advancements and marketing strategies that are making website analytics obsolete. Dynamic website content, more and more…
Dealer News




