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60 Seconds to Gain a Service Customer
Do you have 60 seconds to gain a service customer? Let me restate that: Do you have a structured 60 seconds to gain this customer? Why the emphasis on “structured”? Let me…
Dealer News9 Best Practices for Recruiting and Retaining Technicians
For every 10 technicians retiring, only two are coming into the industry, according to John Paulik, senior vice president and general manager of Tri State Truck Center, a Freightliner and…
Dealer News7 Critical Auto Repair Marketing Strategies
Some time ago I interviewed shop owners about the most critical marketing strategies for their shop. Here are their answers. I think you’ll find this info valuable. Let me know…
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