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Facebook Instant Articles: What’s In It For Advertisers?
Heard stirrings about Facebook teaming with publishers? Columnist Andrew Waber explains how it works and what it means for marketers. Earlier this month, Facebook took the wraps off of its…
Dealer NewsThe Future of Automotive Marketing is Open Data
None of us is as smart as all of us. When it comes to digital marketing, nothing could be more true. The more information you have about a customer, the…
Dealer NewsData-Driven Marketing Drives Profit and a Better Customer Experience
In the past few months I’ve had the opportunity to speak with dozens of dealers at industry events, advisory panels, and on their showroom floors. In these discussions, two topics…
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