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Don’t Let Mismatched Socks Get in the Way of Understanding Data and Today’s Car Buyer
I had the pleasure of attending the Digital Summit 2015 at Google’s headquarters this spring. The event was sponsored by Haystak and it provided managers from 100 dealerships the chance…
Dealer NewsFacebook Instant Articles: What’s In It For Advertisers?
Heard stirrings about Facebook teaming with publishers? Columnist Andrew Waber explains how it works and what it means for marketers. Earlier this month, Facebook took the wraps off of its…
Dealer NewsThe Future of Automotive Marketing is Open Data
None of us is as smart as all of us. When it comes to digital marketing, nothing could be more true. The more information you have about a customer, the…
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