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The Future of Auto Marketing Could Be a Little Creepy
If the automotive industry can be seen as a bellwether for digital marketing, get ready for some seriously precise targeting that straddles the line between powerfully scientific and creepily intrusive.…
MarketingWhy Social Trumps Search for Paid Inventory Shopper Traffic
It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically…
MarketingCreating and owning the customer experience
As every dealer knows, our industry has changed dramatically due to the explosion of the internet and mobile technology. Savvy dealerships have responded by making their websites mobile-friendly and moving…
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