We’re Headed to Detroit!
Why Exhibit
DealerPoint
Insights
Public Relations: The New Home of Content & Social Media Marketing?
When most people think about what public relations agencies do, they picture media relations, industry exposure and...well...lots of press releases. The reality is that the public relations industry has
MarketingHow to Lead Well When Bad Things Happen
After the fallout from the G.M. ignition switch debacle—and most recently with VW’s emission issues—clients have contacted me asking for suggestions on how to handle the adverse publicity,
Press ReleasesMastering the Menu
The progression of the F&I menu — or “option disclosure,” as I like to call it — began sometime in the mid-1990s as a way to get F&I professionals to…
Press Releases




