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DealerPoint
Insights
Is Your Campaign Compatible? [VIDEO]
In this week’s Hard Facts, Samantha explains that you should not only be A/B testing subject lines, but also make sure your email looks great on iPhones, Androids, and other…
Dealer NewsGet the Most Out of Your Vendor Partnerships
A few weeks ago, I discussed a new “breed” of tech provider that’s been, very quickly, becoming a major part of many dealership’s strategies
Dealer NewsSpend Your Marketing Budget Wisely by Making an Emotional Connection with Consumers
Marketing studies tell us most purchases are emotional decisions rationalized later with logic. If you could flip the order and use a rational process to first establish an emotional connection…
Marketing

