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Middle-Income Americans Show Financial Resilience, Embrace AI for Car Buying
Despite persistent economic pressures, middle-income Americans are entering 2026 with a sense of optimism, according to the latest Paths to Financial Prosperity study from Santander US. The Q4 2025 survey…
Dealer NewsAutomotive Advertising Pivots to “Outcome-Based” Measurement as Traditional KPIs Lose Ground
In an automotive market defined by shrinking purchase windows and increasingly fragmented consumer journeys, advertisers are being forced to rethink how they measure success. According to a new thought paper…
Dealer NewsThe End of the “Manual Review Trap”: Re-engineering Auto Dealer & Lending for 2026
The auto dealership and finance industries are approaching a critical era. For years, the promise of digital transformation has been a boardroom staple, yet the reality on the ground remains…
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