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The Red or Blue Pill Is No Longer a Choice
In the popular science fiction movie, The Matrix, the hero Neo is presented with two options by the mysterious Morpheus – the red pill or the blue pill. By taking…
Dealer NewsWhich Social Media Do Most Car Shoppers Use?
Many car dealers use Facebook as a way to target, reach and promote deals to car shoppers. But are they missing out on a key opportunity by focusing mostly on…
MarketingNot Your Daddy’s Dealership: 3 Secrets to Maximizing Your Digital Showroom
Bob Dylan famously sang: "The Times They Are a Changin.'" This legendary song is an anthem to the seismic shift in the way auto dealers sell cars in the 21st…
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