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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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We’re Headed to Detroit!

Digital Dealer Conference & Expo is moving to Detroit, September 22-23, 2026, at Huntington Place. Detroit isn’t just the Motor City, it’s the epicenter of the American automotive industry.

Why Exhibit

Exhibiting in Motor City places your brand directly in front of dealership decision-makers who are actively searching for tools to drive profitability. In a city synonymous with automotive innovation, your booth becomes a space for real conversations

DealerPoint

DealerPoint, a Digital Dealer Event, VIP networking experience is highly curated for each dealership attendee. 1:1 private meetings and boardroom presentations foster long-term relationships for both the Dealer Executives and Solution Providers.  

Insights

The Training Problem That’s Costing Dealerships More Than They Realize

Every year, automotive dealerships invest in new programs, products, and technologies designed to improve profitability, enhance customer satisfaction, and stay competitive in an evolving market. Leadership teams attend conferences, sign…

Leadership

When “Cost Per Lead” Lies: Smarter Metrics for Dealer Marketing Performance

Cost Per Lead (CPL) is popular because it’s easy to calculate and easy to compare. The problem is that dealer marketing is not that simple. A lower CPL can look…

Marketing

The Shifting Sands of the Auto Buyer Journey

Key Takeaways Evolving Buyer Behavior: Insights from the 2026 Urban Science Harris Poll reveal shifting buyer habits, including a greater emphasis on convenience and digital-first interactions during the purchasing process.…

Dealer News