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The Training Problem That’s Costing Dealerships More Than They Realize
Every year, automotive dealerships invest in new programs, products, and technologies designed to improve profitability, enhance customer satisfaction, and stay competitive in an evolving market. Leadership teams attend conferences, sign…
LeadershipWhen “Cost Per Lead” Lies: Smarter Metrics for Dealer Marketing Performance
Cost Per Lead (CPL) is popular because it’s easy to calculate and easy to compare. The problem is that dealer marketing is not that simple. A lower CPL can look…
MarketingThe Shifting Sands of the Auto Buyer Journey
Key Takeaways Evolving Buyer Behavior: Insights from the 2026 Urban Science Harris Poll reveal shifting buyer habits, including a greater emphasis on convenience and digital-first interactions during the purchasing process.…
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