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Searching for Service: Tips for a Successful PPC Campaign
When consumers search for vehicle service options in your area, does your dealership’s website appear on the search engine results page (SERP)? For most dealers, ranking organically for search terms…
Dealer News3 Tips for Bridging the Customer Expectation Gap
Dealers are great at creating expectations. They advertise their dealerships as family owned, friendly, hassle-free and low-price leaders. These promises are what motivate the customer to call in the first…
Dealer NewsInspiration isn’t Enough!
The gender gap in the automotive industry is not a gap at all; it’s a canyon. The Catalyst Knowledge Centre of Information states that women occupy only 26.6% of positions…
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