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Digital Word-of-Mouth: The Overlooked Hero During a Slowing Auto Economy
By Carol Marshall VP of Operations, ActivEngage, Inc. According to a recent survey, 59% of auto buyers said dealership reputation was the most important factor in selecting where to visit.…
Press ReleasesWhen Analytics Lie
By Casey Tuggle CMO, SocialBot and Kelly Auto Group, Inc. Google Analytics has been lying to you for years. There is an easy way to see this; open GA, find…
Dealer NewsInterview with John Alfirevich of Apple Chevrolet
In the following interview, we talk with Apple Chevrolet’s Dealer Principal John Alfirevich, who was recently named Ally Bank’s 2019 TIME Dealer of the Year. John started in the car…
Dealer News




