Should ROI Be Attached to Every Marketing Activity?
While I do believe that trying to seek out a specific ROI on every single activity can become…
Marketing May 2Latest in: News
10 Ways to Turn a Lead Into a Sale
You are literally wasting your time and money if you can’t turn a lead into a sale. Two…
Press Releases May 2
3 Tips for Creating a Killer Testimonial Video
Ever since reviews have risen in popularity, dealerships have mostly focused on written reviews -- they were the…
Dealer News May 2
The Law of Reciprocity & Retail Automotive
It’s no secret that the emergence of the digital age has leveled the playing field in the front…
Press Releases May 2
KAR Auction Services Names Mike Eliason Vice President of Investor Relations and Treasurer
KAR Auction Services, Inc. (NYSE: KAR), a leading end-to-end vehicle remarketing services provider, today announced that Mike Eliason…
Dealer News May 2
Family Matters in Car Dealership World
Greg Miller, son of the late iconic dealer Larry Miller, has bought his first dealership on his own…
Dealer News May 2
The “90 Day Wonder”
I want to take a couple of minutes to discuss with you the phenomenon affectionately known as "The…
Dealer News May 2
The "90 Day Wonder"
I want to take a couple of minutes to discuss with you the phenomenon affectionately known as "The…
Dealer News May 2
Your Best Leads Are the Free Ones
Most dealers I know spend around $30, or more, per lead to drive more sales customers into the…
Dealer News May 2
