Digital Dazzle: New Ways to Optimize Your Advertising Digital Spend
It wasn’t that many years ago that 5-8% of the ad budget with email and a website on…
Marketing July 8Latest in: News
A Call for Improved Effectiveness and Efficiencies in Human Capital Management
If a new or used car manager made the wrong decision nearly 75 percent of the time, chances…
Dealer News July 8
Creative Marketing Tips and Tricks For Dealerships [EXCLUSIVE VIDEO]
By fusing creative marketing, public relations, videography and social media, a dealership can leverage trending conversations (in this…
Dealer News July 8
How Due Diligence with Recalls Can Pay Dividends
In my past few blogs, I discussed the various areas in a dealership that are affected by the…
Press Releases July 8
What’s Really Going On in an Open Floor?
Let’s get to the point, the argument that many dealers make against having a Modern Sales Floor (closed…
Dealer News July 8
Effective Leadership – More Brinkmanship – Less Chickenship
Catchy title, eh? Recently I was asked to write a column for a major auto manufacturer helping to…
Press Releases July 8
Ficosa Wins a Contract to Produce for the First Time the Electromechanical Seat-Adjustment System
Ficosa, a top-tier global provider devoted to the research, development, manufacturing and marketing of high-technology vision, safety, connectivity…
Dealer News July 8
Getting Into the Weeds – Five Levers of Expense Management© to Reduce Costs
Organizations looking to reduce costs usually are not really sure how to attack the problem, so they begin…
Dealer News July 7
DMS Technology – What is your Platform?
A political platform is like the second verse of the Star Spangled Banner; everyone knows it's there, but…
Dealer News July 7
