How to Become a Game Changer!
In last month’s column I presented differences in the mindset and behaviors of three primary performance groups: caretakers,…
Dealer News August 8Latest in: News
Stop Following The Vendor Trend
The automotive industry, while very complex and diverse, has one unified major flaw. This flaw can directly affect…
Dealer News August 8
Autodisrupter Episode 4 – Culture [EXCLUSIVE VIDEO]
On this episode learn how important culture is on your customer's experience and your bottom line.
Dealer News August 5
Live Streaming Video: Battle of the Brands [VIDEO]
Between Facebook Live, Meerkat, and Periscope, it’s hard to determine which one you should focus on to increase…
Dealer News August 5
67% of Twitter Users Are More Likely to Buy From Brands They Follow
Social media plays a big part in the lives of consumers, so it shouldn’t come as a surprise…
Marketing August 5
The Red or Blue Pill Is No Longer a Choice
In the popular science fiction movie, The Matrix, the hero Neo is presented with two options by the…
Dealer News August 5
Which Social Media Do Most Car Shoppers Use?
Many car dealers use Facebook as a way to target, reach and promote deals to car shoppers. But…
Marketing August 5
Not Your Daddy’s Dealership: 3 Secrets to Maximizing Your Digital Showroom
Bob Dylan famously sang: "The Times They Are a Changin.'" This legendary song is an anthem to the…
Event News August 4
Hope and Spray Is Old News
Times change. Not everything that worked for businesses 5 or 10 years ago is going to work as…
Marketing August 4
