Parts Pricing Beyond the Conceived MSRP SWAG
Recently, I developed some poignant materials and conducted workshops on various areas of Dealer parts operations. Part of…
Dealer News August 11Latest in: News
Content Counts: Drive Business with Good SEO Practices
Search Engine Optimization, SEO, getting Google to like you… it doesn’t matter what we call it, SEO is…
Event News August 11
Four Styles of Inventory Videos That Boost VDP Engagement
Do your Vehicle Details Pages (VDPs) stand out from your competitions' VDPs? When a car buyer visits your…
Event News August 11
It’s Your Data: Manage and Control its Access on Your Terms
It can be said that it’s a new day for dealerships in the industry. “Big data” has paved…
Dealer News August 11
Fast Forward to a Simplified, More Rewarding Car Buying Experience – Now
Car buying can be a stressful process involving several hours of time and many difficult decisions. The process…
Dealer News August 11
5 Warning Signs Your Organization is NOT Ready for Social Media
You see it everywhere: social media is the place to be. It's talked about in the media, you hear…
Event News August 11
Act, Don’t React to Negative Online Reviews
Consumers increasingly use their smartphones to research which businesses they should patronize. These days, online reviews are a…
Marketing August 11
Close Encounters of the Third Kind: Millennials
In the classic movie, Close Encounters of the Third Kind, we received a filmmaker’s glimpse into what humanity…
Marketing August 11
Are You a Software Pirate and Don’t Even Know It?
If you're like most people, you probably use your Microsoft Office programs on a daily basis and don't…
Dealer News August 11
