Pitch Perfect: How Smart Dealers Win Over Modern Buyers
A car sales pitch is a structured, yet flexible conversation delivered by a salesperson to communicate a vehicle’s…
Marketing July 16Latest in: News
How to Ship a Car During Peak Season
If you are planning to ship a car, timing matters! The peak season for car shipping is usually:…
Leadership July 15
Halfway Through 2025, Dealer Sentiment on Profitability and Value is Bright: Presidio Survey
The Presidio Midyear 2025 Dealer Direction Survey revealed a cautiously optimistic outlook from U.S. auto dealers. Even as…
Dealer News July 15
Dealers Beware: Crooks See Dollar Signs on Lots as Prices Rise
Auto dealers are no strangers to uncertainty. Between on and off tariffs and material shortages, the road ahead…
Leadership July 14
92% of Vehicle Sales are Untraceable, Smarter Attribution is Needed: Autotrader
A new report from Autotrader, completed by Perficient using Clarivoy data, has revealed a critical issue in automotive…
Dealer News July 14
Patriot Nissan, Trust Kia of Palmdale, Hodges Mazda: Dealership Deals
Patriot Automotive Group Sells Patriot Nissan in Salem, N.H. Patriot Automotive Group has sold its Nissan dealership in Salem,…
Dealer News July 11
Four Ways the Automotive Aftersales Market is Evolving
Today’s drivers are holding onto their vehicles for longer than ever. With the average U.S. car now a…
Leadership July 10
Dealerships Get Boost in Market Share with Digital Audio Campaigns: Study
Combining connected TV (CTV) advertising with programmatic digital audio campaigns has delivered impressive results for dealerships according to…
Dealer News July 10
Mastering Negotiation: Winning Strategies for Car Dealers
Negotiation is one of the most critical moments in the car-buying process. It’s where concerns are addressed, trust…
Sales and Finance July 9
