Are Autonomous Vehicles the Future of Automotive Marketing?
If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the…
Dealer News January 4Latest in: News
The New Year’s Resolution You Should Keep: Managing Your Healthcare Costs
January is the month of new beginnings, and of course, New Year’s resolutions. But beyond setting a personal…
Dealer News January 3
Used Car Market Insights: Record Decline for Car Segment
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
Dealer News January 2
How to Use Social Media to Engage Shoppers at Every Stage of the Funnel
The experts agree: a good social media strategy promotes your dealership’s image as a friendly neighborhood store. Right?…
Dealer News January 2
Texting: The New Normal in Fixed Ops?
Most people check their mobile phones within five minutes of waking up. According to a study by Deloitte,…
Dealer News January 2
Hard Facts: Advertising Budget: How Are You Allocating (2018)
How are you allocating your advertising budget? Are you focusing too much on your efficiencies and not enough…
Dealer News January 2
Defending Your Dealership: Tools to Prevent Cyberattack and Fraud
Cyberattacks have increased at an alarming rate. According to the FBI’s Internet Crime Complaint Center, victims of email…
Dealer News January 2
Hit it and Quit it – A True Love story of a Vendor and Dealer
The vendor/dealer relationship is a critical one. Sometimes it is a one sided relationship and ends up being…
Dealer News January 2
Do You Want E-Contracting or Not? Decide Already!
Much progress has been made in the journey towards paperless transactions. We can now sign tax returns online;…
Dealer News January 2
