The Whole-Dealership Data Layer: The Time Has Come to Unify Your Data and Measure ROI
Picture the following scenario: you check your dealership’s monthly ad performance and notice an increase in clicks on…
Dealer News April 30Latest in: News
10 Traits of an Extraordinary Social Media Manager
With the increase of consumer preference to use online channels for communication, it’s crucial to devote attention to…
Dealer News April 30
Broadcast Advertising Back to the Future!
I remember when I had to wear a tie every day for business. I bought a lot of…
Dealer News April 30
Demystifying Digital Marketing: Using Metrics to Assess Effectiveness
By Tony Allison, Justin Cerone and Steve Wojcicki These are fast-changing times for auto dealers, as various forms…
Dealer News April 30
Top 5 Reasons Dealers Need to Engage Their State Dealer Association
With the automotive retail industry, a full decade from the depression of 2008-2009, and with vehicle sales relatively…
Press Releases April 30
Developing a Revenue Center
Is it time to innovate yet? The market is changing. Profitability is being challenged once again. Dealers are…
Dealer News April 30
The Tales of a Parts Pro…
Not much is written about the travails or the contributions of parts counter personnel. These suppliers of necessities…
Dealer News April 30
The Greatest Threat for Survival Could Be You
Steps to Demonstrate a Sense of Good Business Judgment The common excuse for dealership complacency is; “well this…
Dealer News April 30
Buyers Pickier in Today’s Buy/Sell Market
We are coming off yet another great year of high automotive retail transaction volume, and the good news…
Dealer News April 30
