Small Coverage Details that Could Cost Your Dealership a Fortune
The past several months we have seen some interesting policy quirks. Knowing this information may help you be…
Dealer News August 1Latest in: News
‘Kick Butt & Take Names’ Marketing
Don T. is a second generation import dealer who regularly sends me e-mail updates on success milestones at…
Dealer News August 1Don’t Write It in Sand, Carve It in Stone
Every time I do a 20 group, dealer state association meeting or anything where a group of dealers…
Dealer News August 1Preparing for Change – Don’t Lose Data or E-mails
Changing DMS or CRM providers is hard enough. Your employees don’t like change and it seems like you…
Dealer News August 1Voicemail – the Forgotten Tool
In past articles I’ve shared my belief that the best way to immediately improve sales is simply getting…
Dealer News August 1The Power of the Word
What is the impact of word choice on sales? In a word, dramatic. When a customer submits a…
Dealer News August 1A Story of Lost Loyalty….and How to Regain It
Polston_Fixed Operations August10 The following is a true story. I took delivery of my new vehicle…
Dealer News August 1Would You Be a Fan of Your Dealership on Facebook?
While there has been much written about every business’s need to dive head first into social media –…
Dealer News August 1The Battle for the Right Lead Mix
I remember my first Consumer Reports customer. He came into the dealership looking for a used car, carrying…
Event News August 1
