What Really Makes A Customer Defensive
Having been in the car business for over thirty years, I have often been amazed at how some…
Dealer News January 2Latest in: News
Our focus is on Pre-Owned Net profit in 2014
Well troops, if we’ve ever had a real opportunity to capitalize on market share and improving volume and…
Dealer News January 2
Tackling the Car Business’ Digital Frontier
How Interactive 360 provides dealers a boutique “all-in-one” digital solution with guaranteed results This story starts out like…
Dealer News December 31
Interview with Forrest McConnell III, the 2014 National Automobile Dealers Association Chairman
Forrest McConnell III is the 2014 National Automobile Dealers Association Chairman succeeding David Westcott. Forrest enters the role…
Dealer News December 31Stretching Your Dollars: Three Ways to Get More Leads Out of Your Existing Budget with Search Engine Marketing
In the last year automotive advertising spend in television and radio have decreased by 17 and 15 percent…
Dealer News December 31
What Do Women Want? Not These 10 Cars…
From Market Watch: What do women want? The differences between men and women have mystified psychoanalysts, philosophers and…
Dealer News December 31
Online Marketing vs. Outdoor Advertising – What Should Your Dealership Choose?
Online marketing vs. outdoor advertising, according to Stratosphere Studio. Lately, we’ve been talking a lot about the various…
Dealer News December 31
The Top 10 Vehicles That Moved Us in 2013
The top 10 vehicles that moved us in 2013, from the Los Angeles Times. Consumer confidence, job growth…
Dealer News December 30
The New Phone Process in Fixed Ops
The new phone process in fixed ops, according to Fixed Ops Insight. From the moment we wake up…
Dealer News December 30
