The Dealership Profit Phoenix Has Risen
This year’s NADA was a great success! Reflecting on the 2014 convention, I could not help but think…
Dealer News March 4Latest in: News
Repossessing a Vehicle? Are you prepared?
As counsel for franchised and independent dealers across the U.S., I regularly get calls from clients about a…
Dealer News March 4
Leadership: For Better or Worse
Dr. Merlot, my sometimes brash alter ego, and I were finally having a long-awaited meeting with a client,…
Dealer News March 4
Two Traditional Management Practices That Undermine Used Vehicle Potential
I’ve long advocated that dealers need to recognize the primacy of the used vehicle department as an engine…
Leadership March 4
Content is STILL King
Many years ago, I heard an influential digital marketing speaker tell his audience that the most important next…
Dealer News March 4
The Price is Right… Right?
How Credit Soft-Pulls Can Save No-Sales and Turn Applications Into Handshakes Bringing a real-time soft pull credit pre-screen…
Dealer News March 4
Beyond Friends – Learning to Love Facebook (And Use It As a Force For Real Marketing Goodness)
If you’re still stuck in “kill mode” — blasting top-of-mind awareness ads on traditional media shotgun style, keeping…
Dealer News March 4
The Good, the Bad and the Ugly – Using Analytics to Make Your Advertising Better
I have a friend that does friends’ tax returns… for free. It’s like Sudoku or a big crossword…
Dealer News March 4
First Cars Pulled from Sinkhole at Corvette Museum
First cars pulled from sinkhole at Corvette museum, according to The Detroit News. The recovery of eight classic…
Dealer News March 4
