Marketing & Advertising
Are you Deaf, Dumb & Blind to your Customers on Social Media?
Every successful business needs customer feedback to gauge how they are doing. Customer loyalty, experience and retention can’t be modified without hearing what your customers think. Dealerships rely on such things as manufacturer surveys and online reviews to get an...
How Machine Learning Can Help Your Dealership
Chief Product Officer Michael Markette shares how machine learning can help your dealership become more efficient.
The Three Pillars of Success
Running a business is a constant struggle to make sure all pieces are working together. I have come to realize while there are many facets to a successful business, they can all be grouped into these three pillars. They need to be working in conjunction with each...
LEASE CREDIT APPROVAL RATES DIP SLIGHTLY TO 68.4% IN JUNE
Secondary Marketplace Activity Picks Up With Shoppers Looking to Avoid Dealer Down Payments CINCINNATI, OHIO (July 11, 2018) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 68.4% approval rate entering...
The 5 Essential Components to Running a Solid PPC Campaign
PPC (Pay-Per-Click) is an extremely effective way to drive legitimate, bottom of the funnel buyers into your dealership. Here are the 5 essential components you will need to run a solid PPC Campaign. 1. Identify Keywords That Under-Perform or Perform Incorrectly...
5 Tips for Switching CRMs
The decision to switch to a new CRM is not one to be taken lightly. On a daily basis, your sales team relies on your CRM for new leads and opportunities, to remind them what needs to be done, guide them through car deals and keep them on track to meet business goals....
Customers Like the Easy Button: Use it to Increase Sales
It’s probably not news to you that, while customers like having new cars, many dislike the dealership experience. And, that dislike often immediately begins from the first moment they arrive and are basically accosted by 10 salespeople approaching their vehicle as...
The Three Buckets of Service Customers
Scot Eisenfelder explains the three buckets that service customers fall into and how best to reach out to them.
Ask Jim: A Service Focused Q&A
“Ask Jim” is an ongoing question-and-answer series with Jim Roche, Xtime’s senior vice president of marketing and managed services, on the pressing topics and issues within the fixed operations world. Question 1: Jim, I want to make investments in technology when it...
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