Marketing & Advertising
How to Use Social Data to Build a Successful Dealership Network
With the rise of social media, car shoppers browse these platforms to get real-time updates in the automobile industry as well as do some research about a possible purchase. The power of social media is undeniable. A recent study by Digital Air Strike proves the fact...
Spireon Secures U.S. Patent for Vehicle Inventory Management Technology
Company now counts 30 patents in its portfolio, with latest patent covering Kahu connected car solution for dealers IRVINE, Calif., Nov. 27, 2018—The U.S. Patent and Trademark Office has awarded Spireon, the vehicle intelligence company, a patent for its technology...
CRM Strategies to Drive Dealership Success in 2019
As dealerships face increasing competition amid shrinking margins, a strong CRM strategy should be the cornerstone of every dealership. Most dealerships, though, are still struggling to optimize their system. Many dealerships have invested in a new CRM but aren’t...
eAutoAppraise Teams with Kelley Blue Book
eAutoAppraise is proud to announce the addition of Kelley Blue Book® Values as part of its dynamic trade-in platform. PHOENIX - Nov. 26, 2018 - In an effort to continue to provide industry-leading website solutions, eAutoAppraise has teamed with Kelley Blue Book. The...
Market Smarter with a Digital-First Approach
Balancing customer engagement and the cost of advertising is your key to increasing your marketing return on investment (ROI). Sounds simple, right? It is – and it starts with a digital-first strategy. This variation on multi-channel marketing uses digital media...
Witt’s Wise Words: If I Out Call, I Will Out Connect You
In this Witt's Wise Words, VP of Sales, CDK Global, Bill Wittenmyer discusses how sales is a numbers game. If you’re selling the same product that others are selling, you can only expect to close a percentage of customers that come into your store. So, how do you get...
5 Ways to Win on Black Friday
All signs are pointing to a Black Friday bonanza for retailers. Last year, 174 million people shopped Black Friday weekend, a 13 percent increase over 2016.[i] And with eMarketer predicting a first-ever $1 trillion holiday shopping season[ii], retailers have every...
Google Segments 101
Have you ever downloaded a giant spreadsheet with an overwhelming amount of data? How about a copy of your cell phone bill, calls & texts included? Ever made the mistake of saying “yes” to the receipt at CVS? There’s only so much data you can process at one time,...
How to Prep for the Holiday Season
You hear those sleigh bells jingling, ring-ting tingling, too. The holiday season is upon us and it’s everybody’s dream to wake up on Christmas Day with a brand-new car on their driveway. Dealers are in fierce competition during the final stretch of the year, with...
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