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New Research Shows More Effective Ways to Advertise to Women
Traditionally, automobile advertising is heavily slanted towards price. This is the customary way dealers advertise, as it has…
Dealer News May 26
3 Ways To Turn Your Average Inventory Cost Into Advantage
It’s becoming more critical for dealers to pay close attention to the average cost of their used vehicle…
Sales and Finance May 26Focused Cost Reduction Strategy for Accelerated Bottom Line Impact
Because we are a spend management practice, we have the opportunity to review a lot of expense data…
Leadership May 26
Getting Something Done Well – Try It Sometime (if you can) – Part 2
If you happened to stumble upon my last column, you will recall I began a treatise on a…
Sales and Finance May 26ADVERTISING: The Power of The Personal Touch!
In a recent visit to my dentist’s office, I overheard a conversation between the receptionist and a patient…
Marketing May 26
5 Fresh Ways to Spring Clean Your Social Media Marketing
Nothing feels better than purging old ways and old stuff. But, it’s not always easy. In the end,…
Marketing May 26Mobile is More Than Marketing
Recently I had the honor of speaking at Digital Dealer 18 in Tampa, Florida to a packed room…
Dealer News May 26Chip Cards and New Liabilities: Coming to Your Dealership in October
When it comes to credit card processing, the U.S. can still be a little old-fashioned. The U.S. is…
Sales and Finance May 26DMS Systems and Invoicing
You may not be able to decipher a doctor’s prescription, but the bill is always computerized. Why? They…
Dealer News May 26
