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Why Do Your Marketing Results Disappoint?
When I talk to dealers that are disappointed with their email and direct mail marketing results, my biggest…
Marketing April 28Used Car Market Insights – Week of Apr. 26, 2016
This week’s Black Book Market Insights report offers the latest evidence of noticeable weakness in truck segments for…
Press Releases April 27
Public Relations: The New Home of Content & Social Media Marketing?
When most people think about what public relations agencies do, they picture media relations, industry exposure and...well...lots of…
Marketing April 27
How to Lead Well When Bad Things Happen
After the fallout from the G.M. ignition switch debacle—and most recently with VW’s emission issues—clients have contacted me…
Press Releases April 26Mastering the Menu
The progression of the F&I menu — or “option disclosure,” as I like to call it — began…
Press Releases April 26
A New Direction
Principle Auto’s Mark Smith found success after abandoning some of his group’s tried-and-true sales strategies. Now he’s looking…
Press Releases April 26
How to Write the Best Online Used Car Ad
Selling a car is never easy, especially if you to do it online, where there are so many…
Press Releases April 26
VW & Dealers Still Face Uncertainty Despite Diesel Resolution Progress
As one industry observer put it, Volkswagen dealers might be working within a “fairly sketchy framework” on how…
Press Releases April 26
Social Media Is Too Important to Be Left to the Marketing Department
When customers need help, they expect companies to offer it quickly and through multiple social media channels —…
Marketing April 26
